In 2012, expect many fashion lines and models to sport the color Tangerine Tango which was chosen by Pantone Color Institute as the color of the year. The color was chosen because fashion experts felt that it encourages others to take action. It’s a color of courage and perseverance. With the recent economic hardships, and other social challenges, the Pantone Color Institute felt that a color of encouragement was most needed to help turn things around within the industry.
The process of choosing a color takes many things into consideration. The Institute looks at what emotions colors can trigger. They also look at trends throughout various mediums like media, business and more.
Last year’s color was a pink color called Honeysuckle. The tangerine tango is definitely a sharp contrast of the pink color as Pantone declared they didn’t want another color that was calm and relaxing. Tangerine Tango has already sprung up in various fashion shows as models and fashion designers are pushing the color of the year. Shows from London to America already showcased their 2012 spring and summer lines.
Models at these shows are sporting the orange color on everything from dresses to shoes. However, there’s doubt that this color will be successful if used in makeup.
The Pantone Color Institute is the leading authority on colors. They serve as a source of inspiration and motivation to fashion lines and designers. Their expertise is sought after and their color of the year dominated fashion trend all over the globe.