Fashion Kush

Indian Fashion Week Breaks New Records

The Wills Lifestyle India Fashion Week (WIFW) has broken all of its previous business records and this, according to president of the Fashion Design Council of India (FDCI) Sunil Sethi, is down to the much lesser emphasis and exposure of Bollywood and more to individual designers and fashion labels.

Over 120 designers took part in the weeklong event which ended on Wednesday with the theme very much being spring/summer for the 2012 season. Indeed, there was a very noticeable mix of traditional ethnic Indian lines and designs shown together with more modern and 21st century styles which all seemed to complement each other very well indeed. Designer Nida Mehmood expressed delight at the rise of the Indian fashion scene and admitted that she has found buyers from all over the world (Paris, the Middle East and Japan among them) interested in her designs and that she has added several to her client list.

Anand Bhushan, a fashion designer based in Mumbai and who is well known within the Indian fashion scene revealed that he doubled his sales and number of clients over the course of the week further demonstrating that the WIFW is on the way up. Sunil Sethi disclosed that not all of the orders have been calculated from the weeklong event however he said that so far, the numbers are up overall and they saw a marked increased in the number of buyers and designers present as well as the much needed added exposure that such a lucrative and globalised audience brings.